Founder-investor Natalie Massenet on how new brands win

“Direct-to-consumer should not mean online only,” says the fashion entrepreneur. Natalie Massenet, the fashion entrepreneur who founded the designer fashion portal Net-a-Porter, chaired the British Fashion Council for four years and today runs Imaginary Ventures, a venture firm that’s focused on consumer startups, took the stage a bit ago at Vanity Fair’s New Establishment Summit.…

19 PPC Mistakes that can Demolish Your Business for Good

Pay-per-click (PPC) marketing is one of the leading digital channels various sizes of businesses use to reach their customers. A 2018 survey by Clutch reveals that 45% of small businesses do PPC advertising. Certainly, PPC marketing can be rewarding, but it can also be expensive and expend your entire budget within a short time. Consider…

The 4-Step Process to Set Up an eCommerce Marketing Funnel

Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what you have to offer. Before they make a purchase, they go through a whole buying journey. To understand your customer’s buying journey, it’s important to understand the eCommerce marketing funnel.…

A Doctor’s Guide to Building a Business in the Digital World

October 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, both media and marketing play an important role in medical-practice growth. Patients are becoming more tech-savvy and more conscious of not only their health but also who they trust to treat them. That’s why many people check…

Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More

Social media ad spend to surpass print for first time Ad spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land LinkedIn Launches Events to Facilitate Professional Meet-Ups LinkedIn (client) has released…